.png)
Bvlgari Taps Dua Lipa as Global Ambassador in a Levitating New Chapter for Luxury
- Mara Sy
- Feb 19
- 2 min read
Bulgari has officially appointed Dua Lipa as its newest global brand ambassador, strengthening its connection with one of the most influential artists of her generation.
Laura Burdese, deputy CEO of Bvlgari, said the decision reflects shared values between the house and the artist. “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values,” she said. “She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.”
Lipa described the collaboration as a natural fit. “It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity,” she said. “Their pieces always add the perfect finishing touch, transforming a look into a real moment.”
She joins existing Bulgari ambassadors including Anne Hathaway, Lisa, Liu Yifei, and Priyanka Chopra Jonas.
Born in London in 1995 and raised between the UK and Kosovo, Lipa began her recording career in 2015 with “New Love.” Her self-titled debut album followed in 2017, launching a steady rise in global music. She went on to release major hits including “One Kiss” with Calvin Harris, “Don’t Start Now,” and “Levitating,” the latter becoming one of her most recognized songs worldwide. She later collaborated with Elton John on “Cold Heart.”
Beyond music, Lipa has expanded into film and fashion. She made her acting debut in Barbie, directed by Greta Gerwig, and performed “Dance the Night” for the soundtrack. In fashion, she has collaborated with Versace and fronted multiple global campaigns.
With this appointment, Bulgari aligns its Roman heritage and high jewelry expertise with a modern cultural figure known for confidence and creative independence. The partnership signals a continued focus on global visibility and contemporary femininity, while reinforcing Lipa’s position as both a music and fashion force.
