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Zendaya Fronts Louis Vuitton Campaign Marking 130 Years of the Monogram
- Mara Sy
- Feb 7
- 2 min read
Zendaya is once again front and center for Louis Vuitton, this time celebrating 130 years of the brand’s iconic Monogram. The new campaign, directed by Roman Coppola and shot by Glen Luchford, focuses on movement, travel, and personal history. At its heart is the Speedy bag, a design that has quietly followed generations through airports, city streets, and everyday life.
The Speedy was first created in the 1930s for people who were always on the move. Soft, practical, and instantly recognizable, it became one of Louis Vuitton’s most enduring designs. In the new campaign, Zendaya brings that story into the present. She carries the bag not as a museum piece, but as something lived in. The message is clear. A great bag is not just an accessory. It is a companion.
Zendaya’s look in the campaign also sparked conversation. She debuted a dramatic pixie cut with tight micro curls, paired with sharp pinstripe tailoring. Her longtime stylist Law Roach reacted with humor, posting a meme on X and calling her his “day 1,” adding that they “had to switch it up.” The two have worked together since 2011, building one of fashion’s most recognizable partnerships and popularizing method dressing on the red carpet.
The campaign goes beyond Zendaya. Fellow house ambassadors Catherine Deneuve, Liu Yifei, and Hoyeon also appear, each sharing a personal connection to classic Louis Vuitton silhouettes like the Alma, Noé, and Neverfull. Together, they frame the Monogram as something emotional rather than ornamental.
The timing could not be busier for Zendaya. Alongside the campaign, she is preparing for major releases including The Drama with Robert Pattinson, The Odyssey, Dune: Part Three, and Spider-Man: Brand New Day. Still, this project feels less about what is next and more about what lasts.
After 130 years, Louis Vuitton’s Monogram remains relevant for one simple reason. It keeps moving, just like the people who carry it.
