Cebu Welcomes Digital Leaders From 8 Countries for Future of Agencies Summit 2026

From digital marketing and online entrepreneurship to artificial intelligence, here's what industry leaders discussed during the two-day gathering in Cebu.

Cebu welcomed digital entrepreneurs, agency leaders, and industry professionals from around the world for the Future of Agencies Summit Cebu 2026, held on October 2–3 at bai Hotel Cebu.

The two-day event brought together 120 participants from eight countries, including the Philippines, India, Australia, the United States, France, China, Singapore, and Poland, for discussions about the changing landscape of digital work and entrepreneurship.

Organized by Ashish Dasharathi, Founder of AdSummits.org, alongside local organizing partner MK Bertulfo, Co-Founder of FHNetwork, the summit covered topics including search engine optimization (SEO), artificial intelligence, automation, large language models (LLMs), and strategies for growing digital agencies.

Beyond the conversations surrounding emerging technology, several speakers highlighted the importance of human skills, adaptability, and continued learning.

Bart Magera, Founder of Mojo Links, discussed the importance of using AI to support human thinking rather than becoming overly dependent on it. Meanwhile, Faith Natividad, Founder of Faith AI, addressed concerns surrounding AI and employment, emphasizing the value of preparing workers for changes in the digital workplace.

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The summit also explored opportunities within the growing online economy, particularly for Filipinos interested in freelancing, digital careers, and entrepreneurship.

“Lahat pwedeng magkaroon ng opportunity, lahat pwedeng kumita online,” Bertulfo shared, highlighting the potential for more individuals to participate in the digital economy.

With speakers and participants representing different countries and areas of expertise, the gathering also provided opportunities for networking, knowledge-sharing, and conversations about the industry's changing demands.

Ultimately, the Future of Agencies Summit Cebu 2026 brought attention to a broader discussion beyond technology itself: how businesses and professionals can navigate a changing industry while continuing to develop the skills needed for the future.